You may be looking at ways to use the data your company collects to target customers with personal offers, deals or marketing communications. Here are three ways to create a personalised marketing plan:
Understand your customer
Customer data is any kind of information that you save from customer interactions or sales, such as contact information, financial information, behavioural information, and engagement information. By using this data, you can really get inside the heads of your customers and discover what they need and want.
A successful business knows exactly what it is selling and who its end customer is. As such, you can tailor your marketing strategies to contact specific customers about specific products or services that you know will interest them. Similarly, you can use the data to discover patterns such as the location, age, and gender of customers browsing certain categories on your website.
Improve customer satisfaction and retention
Data is a highly valuable tool as it can not only help you to know who to reach out to, but also how to keep hold of customers you’ve already successfully dealt with. For instance, by tracking things like drop-out rates, you can discover why your customers are not completing purchases and identify how to keep them coming back. It could simply be that the shipping fee is enough to put off returning or frequent shoppers, so you can implement a free shipping code or subscription service for returning customers to help improve customer satisfaction!
Increase efficiency
The storage of data is as important as the collection of it, so be sure to use a professional data collection company like https://shepper.com/ to help collect and store your data in a central location where it can be analysed efficiently.
It is even better if customer service teams can reach this data so that a customer’s purchase history can be accessed. This allows customer services to assist the customer more efficiently, helping to retain their business.
There you have it. Now it’s time to implement your marketing tools and strategies and improve your profit margins!
